Hunza Foods are known for their unique taste and healthy ingredients. These foods are rarely available in
parts other than the Hunza Valley itself due to unavailability of the ingredients and proper recipes. We are trying to make these foods available to rest of the world through a chain of restaurants.
Hunza foods company are now developing strategic markets to going internationally such as in China, USA, Malaysia India, Canada and Rest of the world via chain of restaurants.
· To explore the secret behind 100% natural and healthy cuisine from the Hunza Valley.
· Keeping food costs at less than 35% of revenue.
· Keeping employee labor cost between 37-39% of total sales.
· Remaining a small, unique restaurant with eclectic food and service
· To provide the highest level of service through educational excellence; effective engagement; informed delivery; and quality resource provision.
Hunza foods are rich in micronutrients and taste due to their methods of fertilizing their soil with carefully-nurtured organic compost. They do not use pesticides. Trying to do source produce which has been grown on organic nutrient-rich soil, or, for those of us with the time, resources, and inclinations, cultivate our own vegetables and composts. (Michael Varbaek and Diane Haworth-2011)
Now Hunza foods are available at commonplace in local bazaars, and younger people accept the various national and global products as ordinary. Yet with the opening of Hunza to outside influences, local women saw Pakistani foods privileged over their local dishes. They saw the time-honored fare that they offered as young brides relegated to sideshow events at community celebrations. They recognized that, as the new and tasty foods from beyond the valley became popular, part of their own identities was being diminished and marginalized Baby lying next to old woman as “traditional.”(Saudi Aramco, World- 2006).
All in all according to the above research about the Hunza foods I concluded that, the Hunza foods have a potential in the global market. And the company should have a comparative edge because no one dealing in such as great traditional food chain. They are unique in taste and people of word love to eat this. They are full of proteins and healthy foods. So people surely like to the potential customers.
Research examining that people’s like Hunza food and eating practices has become more common place in recent years. Qualitative methods can be useful in such sense-making research, where an individual’s narrative is likely to involve complexity, contradiction and ambiguity. Speaking and writing about food and eating can offer participants of all ages and most abilities the opportunity to look into their own world of practice.
Through this methods we will interview different focus group, at the same time as suitable for studies of this kind, are not without their drawbacks. There are important ethical issues concerning privacy and their right not to reveal ‘too much’ to the researcher we try to use. Innovative methods which deserve greater consideration include audio diaries, memory work/books, email interviews and interviews ‘on the move’.
From preparing this project we learn about the exporting methods. And also know that how we can go internationally with the unique product. As business student it is great opportunity to us to learn how international businesses do their operations and conduct their activities.