Working on my 1st Semster(MBA) Project (management subject)


zeeshan alam urko“The Devil Wears Prada” is the story of the simple yet smart Andrea “Andy” Sachs, a Northwestern graduate, and her professional journey in the pursuit of her becoming a serious journalist. However, Andy interviewed for the job “a million girls would kill for” at fashion magazine Runway but not as a journalist but rather the second assistant to the merciless editor-in-chief, Miranda Priestly. Under the impression that after one year of being Miranda’s assistant she would receive Miranda’s support to pursue other opportunities – possibly even a journalistic position – Andy accepted the offer. However, any preconceived notions Andy may have had in hopes to learn about the magazine business as a second assistant were of little or no avail since her position primarily catered to Miranda’s personal needs 24/7.
Additionally, Andy was a fish out of water at Runway. She found herself in an industry where she thought beauty was overstated and superfluous, even though Runway was one of the most influential magazines in fashion, a multibillion-dollar industry. Andy made fun of her coworkers by calling them “clackers” for the sounds their stilettos made on the marble lobby; regarded clothes and accessories as “stuff”; was surrounded by women obsessed with their looks and coveted designer handbags that were at least twice as much as their monthly salaries. But because of Andy’s devotion to her career, she stuck it out with Miranda and her condescending colleagues, and left herself no time for family and friends and found herself questioning her own ethical tolerance of the abuse of power and privilege; workplace mobbing, followership and socialization; stealing; as well as contextual pressures, unhealthy motivations and loyalties.zeeshan alam urko
The abuse of power and privilege was probably the most obvious business ethical issue in “The Devil Wears Prada.” Miranda was portrayed as a legend and though she may have appeared vain, she was simply devoted to Runway and did what was best for its sustainability. However, she wasn’t as devoted or compassionate to her employees: she refused to call Andy by
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her name but instead referred to Andy as “Emily,” the name of the first assistant; she wouldn’t allow employees to ride the elevator with her; she asked for nearly impossible tasks such as obtaining the Harry Potter manuscript prior to being published; and possessed a management style that was vague in her objectives and without any guidance to the employees, i.e., “Get me that little table I like in that store on Madison” or “Where’s that piece of paper I had in my hand yesterday?” One might think that this management style was ineffective but the opposite was true in the movie. Because Miranda convinced everyone that she was right all the time, this allowed her to remain secure in her job. Toward the end of the movie there was the possibility that Miranda was going to be replaced by Jacqueline Follet, editor of Runway’s French edition, because Jacqueline was cheaper, but Miranda’s response was, “Truth is, there’s no one that can do what I do.” This statement may be true because Miranda did not take the time to mentor or guide anyone. Her characteristics of power and control often trumped those characteristics like concern for others or the-devil-wears-pradaintegrity. The issue of abuse of power and privilege was never resolved in “The Devil Wears Prada.” In fact, it was never questioned by Irv Ravitz, board chairman of publisher Elias-Clark of Runway, who was a business man concerned about the bottom line. (Other positions above Miranda’s were not mentioned.) He, like everyone else, thought of Miranda as much as a guiding-force in the fashion industry as Runway. But if Runway had experienced a high percentage of voluntary turnover due to the pressures through the organization, from the top to the bottom, then it would be advisable to senior leadership and the board of Elias-Clark to explore enrolling Runway’s management team into leadership courses that addressed mentoring, social skills, as well as critical thinking skills.

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